lucis

We are very pleased to report that you are in the top half of OkCupid's most attractive users. The scales recently tipped in your favor, and we thought you'd like to know.

How can we say this with confidence? We've tracked click-thrus on your photo and analyzed other people's reactions to you in QuickMatch and Quiver.
. . .

Your new elite status comes with one important privilege:
You will now see more attractive people in your match results.

This new status won't affect your actual match percentages, which are still based purely on your answers and desired match's answers. But the people we recommend will be more attractive. Also! You'll be shown to more attractive people in their match results.
. . .

Suddenly, the world is your oyster. Login now and reap the rewards. And, no, we didn't just send this email to everyone on OkCupid. Go ask an ugly friend and see.

How can you think this is a good idea? Dating is about attraction, yes, but your website claims to match people based on questions. You are instead implementing the display of users to one-another based on perceptions of the attractiveness of tiny images, and on the actions of users who, for whatever reason, record ratings of how attractive they find other people.

Furthermore, you're telling people they should be happy that they're part of an Attractive People Club, and that they'll have more-attractive people to look at. Your assumption that users want that kind of function is flawed. Also, suggesting that people who didn't get this kind of notification email may be ugly is just plain mean.

The change in the way you show users to other users, as well as your attitude in announcing the changes, is revolting. Your acts make me want to discourage anyone from using your site.

"Still single? Come check out your matches..."